The Dangers of Online Shopping – What You Need to Know to Safely Make a Purchase Online
As time goes by, it would seem that the dangers of online shopping is of no more. Back in the older days, the real online dangers of online shopping was due to the websites that we were making a purchase with. Hackers would hack into those websites and try to steal our information. They would place a bug into the website so that each time someone send the website their credit card information, it would be sent back to those hackers.
That was how it happened many years back. But now it is almost impossible for them. As the Internet gets more attention from users around the world, so has security. Now almost all websites that do handle credit card transactions, use a secured third party service. For example, websites that want to use the credit card function can actually apply for such a service directly from Visa and MasterCard. And there are now many other secure payment options.
Internet security has now become a major business, as many Anti-Virus and Anti-Spyware companies fight for a multi million industry. Now, it makes it almost impossible for hackers to hack those websites to steal our information. That is the main reason, why many involved parties keep claiming that making a purchase in the Internet is as safe as it gets. And to be honest, they do have a point, as the security on those websites are very tight. So, it would seem that the online dangers of online shopping is of no more. Or is it?
Sorry to tell you, but the threat is far from being over. So how do they still steal our information considering that most websites now have security so tight, it would almost seem like a government website. Simple, instead of hacking those websites that have high security, they now target the source itself. Yes, that means both yours and my computer.
Think about it for a moment. Instead of hacking a high security website, wouldn’t it be easier to hack normal peoples computer? Let’s be honest, those websites use expensive security packages to protect their website and server. But most of us just use a free and out dated version of an Anti-Virus and Anti-Spyware software. Obviously, it would be much easier to hack into our website.
And that is one of the main reasons for why there are so many viruses and spy-wares being spread around the Internet today. Many people might think that they are doing it just for fun, to disrupt another persons computer. But this is perhaps the main reason why those hackers are spreading so many viruses online, which is currently on of the main online dangers. With the wide variety of downloads available, as well as the many website that help promote downloads, the chances of us downloading one of those Spy-Ware is there.
So what can you do about it? The most important thing is to get a good Anti-Virus software that is constantly updated. Remember, new viruses and Spy-ware can’t be detected by old Anti-Virus security programs. An updated software is vital to keeping our computer safe. Only once this happens, can we really eliminate the online dangers of online shopping.
The Dangers of Online Shopping – What You Need to Know to Safely Make a Purchase Online

As time goes by, it would seem that the dangers of online shopping is of no more. Back in the older days, the real online dangers of online shopping was due to the websites that we were making a purchase with. Hackers would hack into those websites and try to steal our information. They would place a bug into the website so that each time someone send the website their credit card information, it would be sent back to those hackers.
That was how it happened many years back. But now it is almost impossible for them. As the Internet gets more attention from users around the world, so has security. Now almost all websites that do handle credit card transactions, use a secured third party service. For example, websites that want to use the credit card function can actually apply for such a service directly from Visa and MasterCard. And there are now many other secure payment options.
Internet security has now become a major business, as many Anti-Virus and Anti-Spyware companies fight for a multi million industry. Now, it makes it almost impossible for hackers to hack those websites to steal our information. That is the main reason, why many involved parties keep claiming that making a purchase in the Internet is as safe as it gets. And to be honest, they do have a point, as the security on those websites are very tight. So, it would seem that the online dangers of online shopping is of no more. Or is it?
Sorry to tell you, but the threat is far from being over. So how do they still steal our information considering that most websites now have security so tight, it would almost seem like a government website. Simple, instead of hacking those websites that have high security, they now target the source itself. Yes, that means both yours and my computer.
Think about it for a moment. Instead of hacking a high security website, wouldn’t it be easier to hack normal peoples computer? Let’s be honest, those websites use expensive security packages to protect their website and server. But most of us just use a free and out dated version of an Anti-Virus and Anti-Spyware software. Obviously, it would be much easier to hack into our website.
And that is one of the main reasons for why there are so many viruses and spy-wares being spread around the Internet today. Many people might think that they are doing it just for fun, to disrupt another persons computer. But this is perhaps the main reason why those hackers are spreading so many viruses online, which is currently on of the main online dangers. With the wide variety of downloads available, as well as the many website that help promote downloads, the chances of us downloading one of those Spy-Ware is there.
So what can you do about it? The most important thing is to get a good Anti-Virus software that is constantly updated. Remember, new viruses and Spy-ware can’t be detected by old Anti-Virus security programs. An updated software is vital to keeping our computer safe. Only once this happens, can we really eliminate the online dangers of online shopping.
5 Ways to Make Money on Craigslist

Have you ever found yourself wondering how to make money on Craigslist?
The site is a virtual online smorgasbord of ways to make money if you know how to do it. There are at least five easy ways to earn money through the services offered on Craigslist. The coolest thing about Craigslist is its completely free to join, visit your community, check out groups and list items or services.
One of the most popular ways to make money on Craigslist is to clean out all the unused and unwanted items that are just cluttering up the place; practice a little feng shui, and list them on Craigslist. Make sure they’re in good used condition, give contact instructions, and then go meet them to exchange item for money. Presto a clean house equals a quick profit.
The second way you can earn money is to go to the ‘gigs’ section and see what is available in your area that you might be willing to do. People are always looking for someone to walk a dog, sit with an elderly loved one, take junior to soccer practice, or play for their wedding. Whatever your passion or hobby you should be able to find a gig or several gigs to keep you busy. You can also list your services and what you’d charge for your services. What a fun way to make money doing something you love.
The third way to make money on Craigslist is to buy and resell items. One way to accomplish this is to look in the free section to get items at no cost or a low price. If you’re handy with a hammer or scissors you can fix up the item and resell it for a profit. Many of the top buyers and sellers on Craigslist know that you must get up early in the morning to get the best deals. Craigslist bumps older listings to the end of the page or off completely and puts the newest ones first. This keeps the freshest items on the top. What that means to any serious Craigslister is that you must refresh your item frequently. In order to relist your item you need to delete the old one and then add the new ad. Always make sure the ad is concise and catchy.
Of course there is a section for jobs offered in your city. Most of the jobs will be either temporary or permanent but they are primarily part time. There is no cap on how many jobs you can take or apply for on Craigslist so your chances of successfully finding a job are pretty good.
If you enjoy buying and reselling you may want to consider opening an online store and becoming a merchant. Once you open your e-commerce business you can list items on Craigslist then direct your customers to your website. This can be a particularly profitable way to utilize some of the services offered on the Craigslist site. You can also join forums in your city to talk about your business and promote yourself and what you have to offer.
Many people are making a lot of money online and one of the best places to do it is on Craigslist. Whether you are an online retailer or a brick and mortar store, Craigslist is a great place to promote your business.
Postcode For a Residential Address in UK

In order to find a postcode for residential address in UK is very important. This is because postcodes are needed in steering a mail to the correct destination. Postcodes make sure that the mail can be send through the correct channel and the right delivery path is followed. The postal codes in UK are called the postcodes. A post code for a residential address in the UK consists of between five and seven letters which are divided into two codes-Outcode (area+ district) and Incode (sector +unit). This can be linked with the Delivery Point Suffix in order to generate a reference that is exclusive and it is to be changed to a barcode that can be used by mail type deal possessors.
There are nearly 15 Delivery points in a postcode record which can store a maximum of about 100 points. When there is a combination of location or number then an exclusive reference can be made for every mailbox in UK. Postal codes are alphanumeric. These were developed by Royal Mail over a period of 15 year. Dealing with a postcode for a residential address in UK, we must know that a full postcode unit points to a restricted number of addresses or may be to one letter box. The outcode points to all or part of post town. The outcodes having one or two similar prefixes are divided into 124 postcode area groups. Postcode information is mainly contained, preserved and reorganized in the Post code Address File together with millions of delivery points. In a postcode for a residential address in UK is the postal district. The number immediately following the outcode represents the post town, ie. the post office for the area. The incode represents the specified part of the town or post office within the initial part, then a number and the last two letters showing a possessions or group in the location.
Studying about a postcode for a residential address in UK, we must know that when the central postcode method was developed, then the present postal districts were included in that. Postcodes in Toxteth begin with L, places in Manchester and Salford start with M and so on. In Glasgow postcodes were within the letter G and the remaining 60% of greater London are given postcodes based on the central plan.
Consider A9 9AA which is a format of a postcode for a residential address in UK where A represents a letter and 9 represent a digit. The two to four characters just preceding the space is the out code aiming to send mail from sorting office to delivery office. The starting letter is the postcode area. Then the following digits 0 to 99 show the postcode district. Folowing the space is the in code which is aimed to sort mail at the final delivery office. The first character following the space is a digit from 0to9 that denotes the postcode sector. The last two letters is the postcode unit. These can be anything between A-Z. This gives us some information regarding the geographical area. The PAF that can be used to find a postcode for a residential address in UK is generally licensed and it is also used in address managing software.
Postcode For a Residential Address in UK
In order to find a postcode for residential address in UK is very important. This is because postcodes are needed in steering a mail to the correct destination. Postcodes make sure that the mail can be send through the correct channel and the right delivery path is followed. The postal codes in UK are called the postcodes. A post code for a residential address in the UK consists of between five and seven letters which are divided into two codes-Outcode (area+ district) and Incode (sector +unit). This can be linked with the Delivery Point Suffix in order to generate a reference that is exclusive and it is to be changed to a barcode that can be used by mail type deal possessors.
There are nearly 15 Delivery points in a postcode record which can store a maximum of about 100 points. When there is a combination of location or number then an exclusive reference can be made for every mailbox in UK. Postal codes are alphanumeric. These were developed by Royal Mail over a period of 15 year. Dealing with a postcode for a residential address in UK, we must know that a full postcode unit points to a restricted number of addresses or may be to one letter box. The outcode points to all or part of post town. The outcodes having one or two similar prefixes are divided into 124 postcode area groups. Postcode information is mainly contained, preserved and reorganized in the Post code Address File together with millions of delivery points. In a postcode for a residential address in UK is the postal district. The number immediately following the outcode represents the post town, ie. the post office for the area. The incode represents the specified part of the town or post office within the initial part, then a number and the last two letters showing a possessions or group in the location.
Studying about a postcode for a residential address in UK, we must know that when the central postcode method was developed, then the present postal districts were included in that. Postcodes in Toxteth begin with L, places in Manchester and Salford start with M and so on. In Glasgow postcodes were within the letter G and the remaining 60% of greater London are given postcodes based on the central plan.
Consider A9 9AA which is a format of a postcode for a residential address in UK where A represents a letter and 9 represent a digit. The two to four characters just preceding the space is the out code aiming to send mail from sorting office to delivery office. The starting letter is the postcode area. Then the following digits 0 to 99 show the postcode district. Folowing the space is the in code which is aimed to sort mail at the final delivery office. The first character following the space is a digit from 0to9 that denotes the postcode sector. The last two letters is the postcode unit. These can be anything between A-Z. This gives us some information regarding the geographical area. The PAF that can be used to find a postcode for a residential address in UK is generally licensed and it is also used in address managing software.
5 Steps to Effective Inventory Control
Having everything at hand in just the right quantity contributes to the smooth running of any production process, regardless of whether it takes place in your kitchen or on the shop floor. If you’ve lost all hope of ever exercising control over your inventory, rest assured that it’s very much within the realms of possibility.
Inventory control involves the optimal procurement, care and disposition of material required in a manufacturing or retailing process. The three kinds of inventory that are of concern to any business are raw material, work-in-process and finished goods.
Why is inventory control important?
o Helps maintain stock in line with market demand or sales trends.
o Reduces carrying and holding costs.
o Improves stock turnover rates.
o Builds your business reputation for always having adequate stock of merchandise in demand.
Controlling inventory is not a difficult job. The following is a 5 step process that will help you bring this potential problem under control.
Plan your inventory: Obviously, inventory control requires you to plan beforehand. Organize the movement of new goods and work-in-process as per a well thought out schedule. Ideally, new goods should come onto the shelves, just as the last piece is being sold, but that is neither feasible, nor free of risk. Therefore see to it that you neither hold several months’ stock nor sport empty shelves in your store. An optimal order quantity minimizes total variable costs required to hold inventory. Software Programs like “Premier Manufacturing & Wholesale Edition 2006″ will help you track this better.
Establish order cycles: If you can predict demand for your products, then establish a regular ordering pattern. Remember to consider the costs of preparing an order, the aggregate shipping cost and the economic order cost while setting up the order cycle. This allows you to minimize expenses. Spend some time to develop a system tailored to your business needs.
Balance stock levels: Inefficient management of inventory could easily dampen profits. Consider market and budget related issues while determining ideal stock levels. Optimizing inventory such that it does not result in excessive carrying costs, yet satisfies market demand, is a fine skill.
Assess the merchandise: Keeping inventory up to date and avoiding obsolete merchandise is another critical aspect of good inventory control. Remember, outdated stock is simply dead capital. This is particularly important with fashion or seasonal merchandise. It is better to mark down merchandise that is not moving well, than hold it indefinitely.
Follow-up and control the inventory: Take charge of checking the figures and reviewing the items in your store. This will help you make correct decisions about the disposal, replacement or discontinuance of different elements. Bear in mind that the market demand for some products can change suddenly and quick corrections might have to be made.
Remember, effective inventory control plays a vital role in the smooth and efficient running of your organization. Inventory control software can help streamline the process further.
Barcode Scanning

Barcode scanning has become a process that is encountered on a daily basis especially in the retail industry. For that respect this article has been designed to help the reader understand in a better manner the importance of barcode scanning and the advantages it can bring for the retail industry.
The main role of the barcode is to be placed on a product and act pretty much as an identification method in order for that product to be recognised and sold. This barcode scanning procedure is extremely useful especially in the POS system which represents the point of sale procedure that takes place in any supermarket for example when the buyer or consumer has reached the booth to pay for his products.
Barcode scanning implies the teller grabbing the product and then scanning the barcode behind it with a scanner that will later on transform the data in number and thus calculate the price of the product so it can be added to the grocery list of the buyer. Scanning can also reveal more than only the price of that certain product as the expiration date, the id number or the series that the certain product has and several other option like brought in a certain date or designated for a certain company.
Barcode scanning can be done by barcode scanners and these come in different shapes and size which the owner can purchase according to his or her own criteria of expertise or certain line of business and the scanners also include various types if technology being designed for barcode decrypting when the bar code is unreadable by normal machines or the ability to stay wireless so you can use it as a portable device while you are walking freely through the facility.
These small machines brilliantly fulfil their purpose to scan bar codes however they have to be taken care of as they are relatively small in size and also fragile. They are designed from the manufacturers to be strong little gadgets as you can drop some of them from 3 feet and see that they are not damaged in any way however I would not recommend them for a friendly match of soccer.
Barcode scanning is one of the most used processes in the retail industry and in order to successfully complete this process you are going to need the necessary tools. make sure you choose wisely all the tools of the trade and you will be just fine in your attempt to sail along with the big fish in the retail industry.
Retired – What to Do Now?

You are retired, but now you do not know what to do. Many people face this question after they retire, because they have all this free time and nothing to do. Here are some suggestions for, retired what to do now that may help you find your way.
Retired what to do now means, that instead of going to work each, and every day, you can choose what you want to do. You are no longer required to punch the time clock anymore, so you can decide what the best thing for you to do now is.
First thing, that comes to mind is what did you, like to do on your days off when you were working full time. What gave you the most enjoyment? Maybe you like woodworking, or fixing things around the home that were broken. Maybe, you like to travel, or go visit your relatives, for a fishing trip, or maybe, you just rested if you had a strenuous job.
Whatever you did in your free time on your days off that made you happy is what you should do when you retire. If however you want to try something new when you retire then by all, means you should. Say you want to try to build a boat or you want to restore an old vehicle. Either of these can keep you from becoming bored when you retire. Furthermore, you will be doing something you can be proud of when the task is completed.
You and your family could enjoy a day out on the new boat fishing or sailing, or taking a drive in the country in the newly restored car you have completed. Both of these tasks will require time and patients and now that you are retired, you have ample amounts of both of these two components. Therefore, these are good examples of what to do when a person retires.
The point here is this is your special time to do what you want, so you should spend your retirement doing whatever makes you happy; and what is easy on you. Retirement is a rest period earned for a life filled with hard labor or long hours working for a company. Your retirement is your time and just for you to do what you want to.
You will want to stay active and do things that are constructive with your time so find the most enjoyable things and spend all the time you want to on these kinds of projects.
Learn About Pink’s Tattoos

Celebrities all around the world have been getting tattoos so that they can feel different from all the people around them. One of the many celebrities who has a lot of tattoos is Pink, a well known pop star know all over the world, especially for her 3 pages of tattoos. She has a complete variety of tattoos on her body that includes Kanji style, shooting stars, tribal tattoos, text and images.
She has tribal tattoo design on her left arm and it covers her complete arm like a sleeve tattoo design. It is a complete original and unique tattoo ever seen. Another, she has a kanji style tattoo on her right foot and ankle. Ankles are the most painful place to get a tattoo, but she never stopped. The kanji tattoos are for luck and happiness. She also has a bar code tattoo on the back of her neck that looks very cool, not original, but unbelievably cool. She also has a portrait of her dog, Elvis, on her arm and an inscription underneath it.
She even has a tattoo of a frog on her foot. That is completely out of nowhere, but it is original and it means something to her. She has two text inscriptions on her right wrist. The first one says, “What goes around, come around,” and the other one says, “Tru Luv.” Pink also has a tattoo of a style dragon on her upper thigh and a cartoon cat on her lower stomach. She also wanted to show her love for her family, so, she got tattoos of her dad and brother’s army dog tags on her left foot. She has one more inscription on her left arm that says “Sit Corky Moore.”
If you decide to get a tattoo like Pink’s, you can go on Tattoo-Review site that offers the most unique and true reviews of the top tattoo designs on the internet and compares the quality and prices, just so, you can find the best deal available on the internet. It has an easy interface, so, there is no difficulty in finding a tattoo for yourself.
Licensing: Help To Grow Existing Product Lines

The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before. For retailers, licensing opportunities provide them with a point of difference from their competitors.
Licensing is leasing a legally protected property (like trademarked or copyrighted name, logo, likeness, character, phrase or design) to another party in combination with a product, service or promotion. It is a process which lays stress on consumer management, development of brand equity in line with international imagery, providing right shopping ambience and perhaps is less about manufacturing. Licensing is a way of growing with an already established brand. It provides the brand recall benefits, which are not achievable in case one comes out with a brand new image.
There are many types of licensing business like art & design, corporate brands, events, fashion brands, food & drink, institutional, magazine brands, music, personalities, sports and television licensing to name a few.
The advantages of licensing for licensors
The main advantage for a licensor is the facility to use and develop its brand or property.
Licensing can achieve this by:
. Improving its brand existence at a retail or distribution outlet.
. Making further brand perception to support its core products or services.
. Providing and increasing its core values through various links with the licensed products/service or category.
. Coming into new markets (consumer or geographical) which were unfeasible with its own strengths.
. Making new revenue flows, often with little involvement or additional financial resources
The advantage of licensing for licensees
The main advantage for a licensee (particularly manufacturer or retailer) is the capability to considerably upsurge consumer interest in and sales of its products or services.
Licensing can achieve this by:
. Shifting the values and consumer favour towards the licensed product or service.
. Providing added value and differentiation in the competitive market.
. Offering additional marketing support or speed from the core property’s activity given by the licensor.
. Attracting new target markets who have not been paid attention in a licensee’s product or service.
. Providing credibility for shifting into new market sectors through product extension.
. Attaining additional retail space and favor.
Licensing: The increasing scenario worldwide
Reviewing the year-after-year worldwide retail sales from 2000 to 2004, the licensing business this year has shown an increase. In general, 2004 anticipated worldwide retail sales of licensed business increased 1.5 per cent to $175.3 billion against 2003 $172.7 billion, with the USA making nearly $110 billion (nearly $5.805 billion in royalties) and Europe $34 billion. In UK, the brand licensing industry is worth approximately £7billion in retail and £368million in royalties.
Recently many international textile-garment-apparel manufacturing companies are in news due to their licensing agreement with many other companies.
Everlast Worldwide Inc, which is a men’s and women’s apparel and accessories seller, recently announced signing a new four-year license agreement with Jacques Moret Inc of New York City. As of January 1, 2006, this new agreement grants Moret, a major supplier to the US apparel market, a license for Everlast men’s activewear, sportswear, outerwear and swimwear in the United States. Moret will partner with M. Hidary and Company Inc for design, development and sales of the activewear portion of the license. M. Hidary has achieved great success with its vast experience in the men’s branded activewear business. They will purchase certain men’s apparel inventory owned by Everlast and assume other transitional costs associated with the men’s business. Additionally, certain key sales, merchandising and operational personnel will join the new group.
Burnaby, B.C.-based ID Wear, a group of Pimlico Apparel, has recently received the sole license for the manufacture, design and sale of the Playboy brand of high-end denims for the North American market. Pimlico produces denim products for its own brands, ID Wear and private labels such as Nordstrom’s and Harley-Davidson. Moreover, ID Wear is the first North American company to provide laser logoing on its garments.
Marvel Enterprises, Inc., a global character-based entertainment licensing company, recently declared that it is strengthening its important apparel licensing business with leading partners Kids Headquarters (as master apparel licensee) and Mad Engine (which will spearhead t-shirts and tops). This statement means a brand new partnership with Kids Headquarters and an expanded relationship with Mad Engine.
Juicy Couture has partnered with Sàfilo Group for a full eyewear collection that it will introduce in spring 2006. A budget-priced set of sunglasses and ophthalmic eyewear for men will also be introduced via an agreement between fashion brand Haggar Clothing Co. and The Feldman Corporation’s I-dealoptics division.
Aviation and military-inspired leather outerwear and sportswear brand Avirex signed a multi-year license agreement with Kids Headquarters for sportswear and outerwear for boys.
Outerwear and Sportswear Company G-III Apparel Group obtained privately held outerwear companies Marvin Richards and Winlit Group Ltd. G-III now possesses licenses for Calvin Klein and Guess men’s and women’s outerwear, Tommy Hilfiger leather outerwear, London Fog and Pacific Trail.
Top 5 Children’s Apparel Character Licenses: 2004
1. Winnie the Pooh & Friends
2. Disney Princess
3. Spider-Man
4. Mickey Mouse & Friends
5. SpongeBob SquarePants
Sesame Workshop and Pearl Izumi, an athletic-wear producer, have tied up to launch Sesame Street cycling jerseys and socks. Through a licensing agreement with plus-size apparel manufacturer Bodywaves, Inc., Champion has set up Champion Plus, a full line of women’s activewear that covers both performance fitness and “ath-leisure” styles. Warner Bros. Consumer Products and Tunk Limited., a CINQ Group brand, have partnered to make tops, jackets and headwear.
Licensing practice in India on a rise.
Nowadays, many Indian textiles companies are entering into licensing agreements with international brands, leading to the growth of the concept of business through licensing.
Gokaldas Images Ltd, which owns and markets the apparel brand Weekender, has signed an agreement with the World Wrestling Entertainment (WWE) for licensing and marketing the apparels with the WWE logos in the domestic market. A successful form of licensing – sports licensing, has developed into a multi¬billion dollar systematic business and has increased its scope to sporting events like WWE, the Olympics, EURO, Cricket and Soccer World Cups. It is estimated that one fifth of the WWE’s $ 300 million per annum profit is achieved by licensing. Moreover, Weekender – Gokaldas Images Ltd. markets the Enamour lingerie as well.
Character and entertainment licensing too has benefited in last few decades, making billions of dollars of profits each year.
S. Kumars is planning to introduce six new international brands into the country and it is looking towards a long-term partnership with these international textile brands.
Recently, Indus Clothing Ltd signed a licensing agreement with Disney cConsumer Products (DCP) to produce its kids’ wear brand Disney cJeans in India. This deal will permit Indus Clothing Ltd to venture into standalone retail stores for the complete product line covering the Disney brand. The company intends to invest about Rs. 21 crore to establish 20 standalone Disney jeans outlets by the end of 2007 and 50 outlets the following year. Their main focus is to put up a strong retail network for the brand and subsequently plan to develop and maintain a consistent brand image. Indus Clothing Ltd is also the licensee for Lee Cooper apparel to market their products in India.
Madura Garments possesses the world license for three brands namely, Louis Philippe, Allen Solly and Peter England. It has now also come into a strategic tie-up with the fast-growing brand Esprit, with an objective of strengthening its brand portfolio in key segments like women’s segment, premium relaxed clothes segment and accessories. An Italian brand that is synonymous with MTV, UMM (Underground Music Movement) has joined Pantaloon, one of India’s largest retail chain stores.
American innerwear brand Jockey entered the Indian market in 1998 through a marketing arrangement with Bangalore based Page Apparels. Besides the normal production and distribution rights in India, the brand also has a buyback arrangement with the parent company.
The Shirt Company (TSC) has been granted the license by the owner of the Barbie brand – Mattel, to make and retail Barbie apparel in India. For this it works closely with Smith & Brooks, the official licensee for Barbie clothing in the European market. Moreover, the apparel division of the Forbes Gokak Group is the licensee for brands like Daks, Trussardi and Savile Row.
Tommy Hilfiger entered the Indian market through a joint venture between the Murjani Group and the Arvind Mills. Called the Arvind Murjani Brands Private Limited, AMB has the licensing agreement for marketing and distributing Tommy Hilfiger apparel in India. The Murjani Group, located in New York, was established in 1930 by B K Murjani. By 1958, with a production of over 10 million units per annum, Murjani’s became one of the biggest apparel producers in the world.
It was in the early 1970s, when Murjani initiated brand name development and marketing. Over the years, the group has widened and introduced a range of major global brands, such as Gloria Vanderbilt, Coca-Cola Clothes and Tommy Hilfiger. Fashion retailer French Connection UK has firmed its plans to launch the brand in India. The company is assumed to be in talks for the licensee deal with Vijay Murjani, Murjani Group.
Many companies prefer licensing in order to reinforce brand image, create recognition and build brand equity. Licensing is the business arrangement in which the proprietor of the ‘product’, ‘trade mark’ or ‘brand’ allows some other group to use its brand name in return for specified royalties or payment.
Recently, the government of India has approved the UK-based kids’ care retail chain Mothercare Plc’s offer to set up a 100 per cent subsidiary in India with an investment of Rs 32.25 crore. The Indian division will find and purchase textile and garments from local traders and would promote the same in India through franchise operation with third party business associates.
Mothercare has already provided a license to Shopper’s Stop to use its trade mark and brand name on the products to be supplied by its Indian subsidiary to the retail major for sale and distribution in India.
Indian players have used the licensing practice after the huge success of the strategy in the international market. The inclination for making business through licensing has assisted many companies to post some big alternations of the otherwise ‘own brand extension’ concept. Oxford Industries, Inc. is an illustration of how a company can get bigger with licensing. The company is a diversified international producer, licensee and wholesale marketer of branded and private label apparel for men, women and children.
Oxford offers retailers and consumers with a huge variety of apparel products and services to suit their individual requirements. Its major brands cover Tommy Bahama, Indigo Palms, Island Soft, Ben Sherman, Ely and Walker and Oxford Golf. These brands are offered in national chains, specialty catalogues, mass merchants, department stores, specialty stores and Internet retailers. The company also has exclusive licenses to make and sell several product categories under the Tommy Hilfiger, Nautica, Geoffrey Beene, Slates, Dockers and Oscar de la Renta labels.
Fashion licensing is largely divided into two categories: apparel brands and designer names. The priority of fashion licensing is brand extension, which is mainly obtained by designers through licensing products other than their main apparel lines. Calvin Klein remains one of the premier examples for this type of licensing agreement, as its income tripled after adopting such a marketing strategy.
In 1997, licensing, which is responsible for more than 90 per cent of the label’s sales, has now made the brand’s global retail volume of about $ 5 billion from $ 2.1 billion in 1994. Many international brands catering to Indian players for licensing is a clear signal that a market which was premature a couple of years back, has now been accepted by the entire business community and will reach to its maximum level in the coming years. Licensing prospects now exist in all spheres. Leading international names that offer huge opportunities to harness the power of their name are Warner Bros, You and Me Baby, Nickelodeon, Barcode Kitties and BBC Worldwide, that is famous for operating brand names like Teletubbies, Tweenies and Fimbles.
Conclusion
In year 2004 licensing business shown tremendous growth, with notably 5.6 percent increment in entertainment, 3.8 percent in brands & trademarks and also showed good growth in other categories compared to 2003. So as character and entertainment licensing business showed a healthy growth in last few decades, and making billions of dollars of profits each year, the prospects of over all business, particularly fashion, textile and garment retailing will definitely have a bright future.
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